We’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it...Read More

It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.Read More