Show Notes:
VIDEO. IS. EVERYWHERE.
As a coach, consultant, business owner, or entrepreneur you’re doing everything you can to boost your online presence. But something’s not working – your video content. In order to separate yourself from the crowd and connect with your dream clients or customers, you’ve gotta create video content that’s unique and high-impact.
But HOW?!
In this episode, you’ll learn six tips to creating videos that build an audience, increase authority, and convert to your offers.
First, start with these practical tips to add an extra *oomph* to your videos:
☑️ Maximize as much natural light as you can [3:01]
☑️ Invest in a (not-so-expensive) microphone [3:20]
☑️ Switch up your background for more variety [3:48]
☑️ Make sure your background is nice and clean [4:06]
☑️ Change up your hairstyle [5:07]
Finally, use my 6-Step Video Script For High Engagement and Conversions…
Key Takeaways:
📹 Strong hook that speaks directly to your audience and stops them from scrolling and grabs their attention
📹 Juicy promise that outlines what they should expect to learn and is easily implementable
📹 Call to action that makes them incentivized to stay ‘till the end
📹 Quick intro of who you are and where you add credibility
📹 Deliver the content – make it short, sweet, actionable and tangible
📹 Reloop the promise and give them the opportunity to take the next step through the CTA
Additional Resources:
- 6-Step Video Script For High Engagement and Conversions (PDF)
- Scale your offers with Facebook™/Instagram™ paid ads: https://live.jessicawalman.com/realresults
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Get the Transcript here:
6-Step Video Script For High Engagement and Conversions
Note: We use AI transcription so there may be some inaccuracies.
Jessica Walman: Hello. Hello. Welcome. Thanks for coming back you guys. Oh, if you guys, listen to my last episode. You know that I went skydiving for, my birthday. It was the day before my birthday, so it was me ending my 38th year on this planet, and I decided to do some crazy skydiving. And since then has just been a little bit of a whirlwind.
I had friends in town, my best friend from like third grade. , she and her husband and my husband ran half a marathon, which I find crazy. These crazy runners. . I wished I kind of was a runner sometimes, but I’m not, and that’s okay. I’m a walker. I love walking. but it was just very empowering and it.
yeah, just to watch these, people run these half marathons and marathons it just, makes you really see like how much we can do with our bodies, you know, mindset. I wouldn’t even fathom how I would do it. So anyways, it was been a great week. And I’m excited to dive into today’s episode because we’re talking about video guys.
Jessica Walman: This is a six step video script for a high engagement and conversion. So if you haven’t already noticed, which hopefully you have video, has become increasingly powerful and popular over the last few years and continues to skyrocket. , it is the fastest path to getting to know someone, which means the fastest path to your audience, getting to know you and the fastest path to them buying from you, right?
So if you’re looking to increase your audience and cash flow in 2023, then video needs to be a major part of your strategy. But when I talk to people, most people are falling into two categories, right? So the first one is you’re already doing video, already doing it. But Your videos aren’t getting views, they aren’t getting conversions, they’re just not doing their job.
The second category is, maybe you haven’t done much video and you think it’s super scary, and so you’re like, what do I talk about? Well, how do I even start the video? How do I end the video? what should I wear? What mic should I use? And the list goes on and on. So you’re either doing it and it’s not converting, or you’re not doing it because you aren’t sure where to start.
Jessica Walman: Guys, in the end, video should be. to build an audience. Two, build authority, and three, convert to your offers. that main one is the biggest one. If they’re doing building an audience and building authority, but they’re not converting to offers, they’re not doing their job. And that’s why in this episode, I’m giving you my six step outline to strategically create videos that convert by removing the guesswork and simplifying the process. Okay. But first, before we even go into these six steps, I’m gonna give you some tips and tricks before you start up that video camera.
These tips and tricks will make sure that the effort that you’re putting into these videos, Is going to be worth it because you don’t want to do all this content and you realize that some of these tips I’m gonna give you, oh man, you didn’t do this one. Oh man, that was an issue. And that will hurt your conversion.
So I’m gonna give you six tips to follow as well. So the first tip before you turn on that camera is use as much natural light as you. Okay. Face a window, maybe like not dead onto the window, but cuz that’ll like white out your face, but use as much natural light as you can. Normally, when I’m creating short content to nurture my audience, it’s using a lot of natural light.
Okay. The second is using a microphone. It doesn’t have to be expensive, you guys. So right now I’m using a blue mic and I’m also using some little mic on my phone. I’m recording myself in several facets. when I record my VSL content, I’m using like this little cheap Bluetooth mic that seems to work just fine.
It doesn’t have to be crazy expensive, right? Cheap, one off Amazon. That plugs right into your iPhone. Hold it up in front of your face and record can work fine, but you need a microphone. You need one that works and that has a decent quality. Okay, number three, change your background a few times if all your videos are in the same background while you’re filming.
what are people gonna think? They’re gonna think that they’ve already seen it, right? It can get boring. change in the background. Just gives the audience something new to look at. So change it up. don’t keep it the same. Change up your background. Number four, Is your background should be clean and nice looking,
So, no. Dirty laundry while you’re filming, right? We’ve all seen those. Or you see a dirty hamper in the background and you’re like, Ooh. Did they not see that before they pressed record? No, they didn’t, obviously, or they didn’t understand the importance of not having dirty laundry in the video. So making sure your backgrounds are nice and clean looking, right?
If you’re watching a video, you want something that looks nice and clean, not super distracting, not dark and dingy, right? , which goes to the lighting aspect as well. Number five is change your shirt, your top. That’s what’s mostly being seen in your video, right? this is key because if someone sees you in that shirt and they’re scrolling through their newsfeed then you wear that shirt again in another video and they’re scrolling the newsfeed again, they might look at that and be like, that’s the same video.
I already saw that. But you could have recorded two very different pieces of content that were so important, but the prospect just scrolled by because they thought it was the same. . Okay. So make sure you’re changing your shirt, your background, change it up so that your audience knows it’s new content you put out, and that will get more people to actually listen and watch your content.
And then number six, change up your hair some. This is more for women. Guys can’t change up their hair as much. Lucky for them, but again, for variety’s sake and so that it looks like different shots. Change up your hair a little bit. Put it to the side. Put it to the other side, put it back, put it in ponytail, flip it to the other way.
Whatever you gotta do. Right, just change it up a little bit. So those are six tips, like lighting, microphone, changing your background, clean, nice looking backgrounds, changing your top attire, then changing up your hair. Okay? There are more things I could go into, but if you can just do those things, you’re in it.
And I guess I would add another one. Quality, but you’re just doing short videos, your iPhone is just fine. So you can use, when I say iPhone, any phone, any smartphone should be just fine. Now to go into the meme potatoes of this episode where I’m gonna give you my six step video outline that you can use so you can create your first video today.
No excuses. Okay? In fact, I challenge you to do this. And even if you are creating video already, are you doing it in a way that converts, right? Are people watching more than 25% into your video? No one wants to make a video that no one watches. That just plane sucks. So follow the script and let’s get you turning that video camera on today, So step. In your video is the hook. Now, this is how you stop them from scrolling and grab their attention. It needs to speak directly to them, and usually a question that relates to their desire, right? So for example, are your paid ads just not working? or do you wanna make sales without posting in Facebook groups all day?
Or do you wanna start creating videos but have no idea where to start? These are questions that grab their attention. It’s exactly what they’re thinking. It’s their desire or pain and you just put it immediately at the very top of your copy, okay? Or very top of your,video. You say it right away, it grabs their attention after you grab their a.
guys, that’s the hook. After you grab their attention, you go into the promise. So this is the promise of what you’re going to deliver to them in this video. So this needs to be dic. The promise is, gonna give a couple examples. Give me 90 seconds and I’ll show you my five step strategy for optimizing ads that makes any ad go from failing to sailing.
I know it sounded a little cheesy, but I thought that was a good example, . another example of a promise. So stick with me and I’ll show you how to create one post that gets you seen everywhere by your target audience and creates sales on autopilot or another one. In the next two minutes, I’m sharing a six step video structure.
so you can create your first video today. Hey, doing that now, right guys? So this is the promise. This is what they are expecting to learn in this, and this isn’t juicy enough. If they’re like, mm, eh, I don’t know. That doesn’t sound super good. They’re not gonna listen. So this promise has to be juicy, has to be fast, it has to be to the point, and has to be something that they could.
implement immediately, That’s something that people want. They want quick wins. So if it’s something, the promise that is juicy and they can create a quick win, you created a quick win for them. They’re gonna associate you now with this quick win, which is amazing, So again, you’re gonna start with the hook, get their attention, the promise, which has to be super juicy tangible, something that they can implement.
Then you’re gonna go, and this is optional, it goes for a cta, a call to action next, So consider testing an early call to action. So you’ve got them listening, right, that you got a promise and they’re like, yes. And now you wanna keep them to the end. And you can say something like, oh, let’s see.at the end of this video, I’m gonna share with you a resource on how to x, y, Z, right?
So, even a bigger example, stick with me until the end of this video and I’m gonna share with you how you can access my proven ad graphic templates. Add copy templates and swipe files so you can create converting ads today. So, if you said that, they’d be like, oh, man, I gotta listen to that. I gotta listen.
I want the promise that she gave me. That’s amazing. Now I have this cool thing that they’re gonna give me at. . I mean, like at this point they’re in, they’re gonna listen, right? So being able to give them some incentive to listen through and then that incentive gets ’em to listen through, but also gives them some resource where they can get to know you better and, decide for themselves really through this resource.
Jessica Walman: If, Hey, I like the way they teach. I like what they’re teaching.I love this learning style. , I’d like to learn more from this person. Okay. All of these are really quick. If you notice, the hook is like a short sentence. A promise is a sentence. The CTA is a sentence, but they’re so essential to get.
Right? They’re so essential and you can test different promises, and different hooks. over and over again till you get this video right. The meat of the video might actually be the same. You can change up the hook and the promise, and that will determine whether people actually stick through.
Then of course, the content has to be good, but you can, the promise and the hook. It’s definitely the hook a lot. next, after your CTA you can do an intro. So really quick, guys, no one wants to hear you talk about yourself all day, right? So quick intro about who you are.
and where you add credibility. So you wanna make this super short and sweet somewhere around two to three sentences and then move on. So any longer than that, and you’re going to lose your attention. So here’s an example for me. Hey, this is Jessica Wallman, CEO of the JW Agency, where we manage up to a million dollars in Facebook and Instagram ad spend per month for our agency clients getting an average row ads between two to six x each and every month.
Jessica Walman: And I’m excited to share with you and then I’m moving into the context. , do you see that? That was actually just, was like one really long sentence, but could have been split up into a couple of sentences, but really short to the point. Wow. she has an agency and they’re managing a lot and they’re getting great results, and now she’s moving into like, I didn’t bore them and I didn’t blab about myself, which people don’t like, right.
This is a really short video in the first place, guys. So you’re not sitting there trying to talk about yourself. It’s not a webinar. Right. So the intro’s super. Then here’s kind of key, you wanna loop and restate your promise. So restate, loop in that promise again. So you’re just gonna kind of change it up.
You’ll say your promise was, let’s see here. the steps two, So stick with me and I’ll show you how to create one post that gets you seen everywhere by your target audience and create sales on autopilot. That was your promise. Your lupus. Now here’s how to post that.
Here’s that one post that you, that gets you seen everywhere by your target audience. You’re really just re looping it, right? So my f icep strategy for optimizing ads that makes any ad go from failing to saline. my cheesy line there, you’re just restating it. You want them to remember.
What that promise was, right? Because you now left the promise, you spoke about the cta, which is super exciting. You did a quick intro and then just reminded them, So in the intro, at the very end, I said, and I’m excited to share with you. And then I’ll go into re looping, my promise, my five step strategy for optimizing ad, yada, yada, yada.
Okay? So re looping it, making sure again they remember what it is. And then going into your content, you’re gonna deliver the. . Short, sweet, actionable. Tangible, right? People love numbering things so that they know what to expect. So, you know, if it’s like 1, 2, 3, 4, my four steps to this, then,create an overall name for the process.
Even better. Like my catch process. C stands for this, A stands for this T whatever, right? When you can do things like that, it stays in someone’s mind. Numbering things is really nice. They know it. Text backed. They’re not expecting some long drawn out thing like, oh, four steps. Good.
I want these four steps. Deliver the content, make sure that’s good. that’s where they’re gonna learn. And decide if they actually like learning from you after you deliver the content. I can. Only a couple of minutes max guys. Okay. Cta, when this is going to a cold audience, if you’re gonna do like top of funnel, which in my world we do a lot of audience building, building audience, through video content.
you have a ct just like a friendly one. I don’t do the really hard CTAs for, like PDFs and stuff to cold as much. It’s more like, when I’m doing ’em to cold, it’s just like, let me know what questions you have down below. I’d love to see your post. Show me down in the comments. this is in regards to, the promises I made above, but let me know below if you’re creating your first video today, right?
Jessica Walman: That would be like in relation to this podcast episode. so that those would be to a Cole audience. They don’t know you yet, so asking something from them. could be hard. Hey, give me your name, an email for this. That would be hard, right? To a warm audience. I always have a cta always. So if I’m nurturing my audience and I’ve got content, I’m gonna give them a call to action to my offer or my sales vehicle.
So it could be a webinar or vsl. A challenge, a freebie, It’s usually a soft pitch, but you invite them to the next step. You wanna give people that opportunity for a next step. That’s what this content’s for. Again, we’re not creating content. For likes and follows. Nobody wants that. We want to build this warm audience and we want to move them up in our value ladder to the next step.
We want to give them that option to take that next step too. How frustrating is that when you’re getting videos from somebody and there’s no next step to take? Like, give me a next step. If I really like your videos and I’ve watched three of them now, I’d love to take another step. You haven’t given me that opportunity.
Give them the opportunity to take the next step. Okay? keep in mind when you do this, You can put the offer in a pdf, you can give it to an opt-in. If it’s like a pdf, send ’em to a landing page for your webinar, whatever it might be. But also keep in mind, because your offers could change, if you have, A webinar, let’s say, your webinar might be a live webinar. It’s happening the next two weeks, and you wanted to add that on to this content piece. But then once that webinar is gone, you can’t use that piece of content anymore because it has a CTA to a webinar that is no longer there.
So what I like to do is kind of end. my video before my last cta and then add the CTA on. So I might say something like, and there you have it, the six step video outline, pause and then give the cta, right? That way, if you needed to cut out that call to action later. If need be and replace it with another call to action that you maybe re-record later or whatever it might be.
You can, right. You can always remove it. You can always remove it completely. some of our clients, we don’t even have CTAs at the very end of our videos, we add it into the copy. But I love having a CTA in the video. It’s super powerful. But I’d like to pause and then You can always add it in later. So these are six steps, cause I’m gonna kind of just briefly go through it one more time. If you get the hook, that’s how you’re gonna get them to stop scrolling, grab their a. The promise, right? What you’re going to deliver to them in this video, a cta, so that keeps them incentivized, is stay on the whole video.
A really, really quick intro, guys, relo and restate that promise again. to remind them why they need to listen to the content you’re about to deliver. Deliver the actual content, and then have a call to action at the end. This format right here can be customized, played with. Tested, like you can do so much with this script, but the setup and the way it’s done needs to follow suits.
You need to follow that suit and use it. I am challenging you to create a video today. This will take you no more than five to 10 minutes to put together. Just like thinking it through and make it a couple bullets. Just write it. doesn’t have to be perfect recorded today just to get it done, and then you can record it again and record it again later to get more practice in.
But get it done, get yourself familiar with this flow. Write it out. Get yourself familiar with the flow on how you transition from the hook to the promise to the call to action, to the intro, et cetera. Do it. This is what we use with ourselves. This is what our clients use. and this is really powerful to really turn your video content into converting content, not just followers and likes.
there will be a corresponding free resource for you guys, pdf. I put this script in a PDF resource for you. So look at the show notes. It’ll be in there. You can grab it, and use it and create your video today, guys, I’m excited. DM me on Instagram. Let me know. Show me your video. Say, Hey, Jess, I did it.
Jessica Walman: Here’s what it looks like, and I’ll give you feedback, I’ll give you thoughts. Just put it into me, DM it to me. I’m excited and thanks guys. I will see you in the next video, the next, podcast. All right, bye.