Show Notes:
Who says DMs are just for friends catching up?
🎯 Fun fact: DMs are marketing gems! 🤳
We know communication is key—in life but more so in business. And in this age where everyone needs a strong online presence to stay relevant, sliding into your target market’s DMs is a good way to engage them.
Remember: when you constantly message someone, Facebook, Instagram, and other social platforms see you as besties and prioritize showing your content more in their newsfeed organically.
Ready to set up a strategy for sending DMs? Tune in to this episode to find out—or you can DM me, too! 😉
Key Takeaways:
✅There are two ways to use DM as a strategy for your marketing:
📩 Blind outreach strategy where your target market doesn’t know who you are yet, similar to cold calling (but this isn’t my style!) [2:14]
📩 DMing those who reached out to you first [2:50]
✅How do you get your target audience to DM you first?
📩 Run a direct messenger campaign — advertise a product and set up a ‘send message’ button [3:28]
📩 Run a conversion campaign to your lead magnet, VSL, webinar, slow funnel, etc — you can start a conversation with them by delivering what they requested from you [8:24]
📩 Adding a call-to-action to DM you — this creates conversations that allow your followers to connect with you personally [12:46]
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Get the Transcript here:
How DM Strategies are Changing EVERYTHING
Note: We use AI transcription so there may be some inaccuracies.
Jessica Walman: Welcome back guys to the Marketing On Tap podcast. I am Jessica, your host, and I’m excited to be back on. I love, love, love doing these episodes for you guys. It’s my way of just providing as much support to you as possible in helping you achieve your. Marketing and revenue goals for your business. And I can easily do that from the comfort of my pajamas.
So , I will do that all day long and give you as much value as possible. so always, always feel free to DM me, message me with anything you wanna learn about, anything you would love support in, and I will make sure to do an episode on that. if we ever have any just questions you would just love my insight on, feel free to DM me on Instagram, Jessica underscore Walman, and we can connect.
As always, if you like this podcast, please make sure to leave a review, leave a rating. I would always, always appreciate it. It just lets me know that what I’m doing is super helpful and I love it. So guys, today we’re gonna dive into how to add a DM strategy to your marketing. some of you have been asking about this.
I have students and clients doing this right now. So I thought that I would do an episode on this. For those of you who have been following me and understand that communication and engaging with your audience is really, really powerful, especially in 2023. It is what’s going to make you stand out. It is what’s going to have you connect, on a different level with your audience.
And so adding a direct message strategy to your marketing can really amplify, your results. And so first, what is a DM strategy? Right? So DM stands for direct message, Pretty straightforward. However, direct messages aren’t just for contacting people on Instagram or Facebook, not just, “Hey, what’s up guys?”
They are an effective strategy to create and build a relationship with your audience, to build trust with them, that can eventually lead to a new subscriber or buyer over time. And side note, when you are DMing someone. This is just a really cool side note. Facebook and Instagram see you and that person kind of is like buds as besties, and therefore your content is gonna show up more in their newsfeed organically.
So if you are creating content on social media for your audience, like you should be, and you wanna increase reach, this is a method that can help with that as well. So you got a two for one here. It does two things for you. All right. we’re gonna dive into the two really main ways, and then a third kind of smaller way.
so there’s two ways in general to dm. All right. Sothere’s more of a blind outreach strategy where they don’t know who you are yet, It’s like cold calling somebody, right? and we all know we’re not a fan of that, but you can find them by looking at your competitor’s. And reaching out to them, using relevant hashtags and finding people in those hashtags and, connecting with them or engaging with similar, content online.
now this is not my cup of tea yet. I know it does work for people, but this type of DM strategy we will not be covering today. All right. Today we’re gonna cover a DM strategy where they do know your prospects, do know who you are, and you are connecting with them because either they reached out to you first or two, you are delivering something you promised based on their request.
And this is my preferred method, Because it doesn’t feel icky, right? it’ll probably feel less icky since it’s really been initiated by them, them as in your avatar, prospect in some way, So it’s going to feel better, and that’s why I like this strategy, and this is why I’m gonna talk about this one versus the cold outreach.
Anytime you can reach out to somebody that already knows you and actually kind of initiated it, is going to convert better. And that’s why I wanna go over these strategies and these are the strategies that we have students and clients using right now. so the first one, you guys is running a direct messenger campaign to an offer, meaning when you run the ad, the objective in the ad is messenger.
And so when someone sees your ad, they’re going to click the button that says Send message and they’re going to send you a message, or you can have it automated with something like MiniChat where, hey, comment below with this word. They comment and then it starts, well, they still have to send, they’ll click the send message and then you say, Hey, there’s different ways to do it.
But they’ll put the word down there and then it starts the automation through MiniChat, et cetera. And so this is a campaign that you run directly, that talks about the results someone wants to achieve. So this, is. Usually like to the offer. Okay. It’s not necessarily you can say, I got a training, but it’s to whatever offer it is, like, Hey, you want this result?
I’ve got this free training. You want this result, I have this for you. So you’re literally asking them to DM you if they want to learn how to get it. It’s pretty direct. it’s a more direct route. So, for example, we have a student running ads with the end result making an income
through high ticket closing. Okay. She runs short, real type videos that make it super clear in them that they can make an income online without building their own business, which she’s already overcoming objections. And then she asks them to DM her if they want the sales strategies and trainings to help them achieve this goal.
Makes sense, right? And they’re going to message her and say, yes, I do. Hands up, I’m putting my hand up. I’d like it. They’re already saying yes. they saw your ad and they’re initiating the conversation. Another example, for another student is a business coach, and their ad speaks to someone who wants to book three to five premium coaching clients every single month.
Then they need her to DM her with a specific word, and her promise is to send them a training. She says, know, I’m gonna send you a training on how. Get three to five premium coaching clients every month. So as you can see here, the end user is initiating the contact via dm. So when you reply, it doesn’t, feel sleazy, Ory, it’s just polite,
to replying back. Then they have a conversation entirely through dm, right? If you want to get the email. Which is always good to have. Then you can request your email in order to send over this promised thing. otherwise you can just remove that extra barrier to entry and just provide them the link to the offer.
But key here is before that, before you just send them over whatever this is, you need to start off the conversation with a question. So something like, so that I can support you best or something like that. x, Y, Z. So you’re gonna ask them a question that is easy for them to answer, has to be super easy and helps pre-screen qualify them for the conversation.
hey, so I can best support you. how many clients do you, on average get a month right now? they might say, zero. I’ve never had a client before. And you might say, darn, I can’t have somebody like that. I’m looking for someone at least who’s had a client or two. So it helps pre-qualify, but it starts the conversation and it’s an easy answer for them to say.
1, 2, 5, whatever, something really easy and something that qualifies ’em. The goal is to qualify them, like, like if they were filling out an application, So that you can determine if you wanna continue that conversation or where that conversation even goes. Is it gonna go to a book call or are you just gonna send ’em into, a DIY program of yours?
you know that they’re not really ready for your high level, and the high level requires a book call, but the DIY program’s just a couple hundred bucks and doesn’t require a call, So this is the first question that should actually be automated. Automated to ensure they’re getting a response immediately from you, Immediately. Therefore, Like from there, you can reply to them manually later, if you don’t automate the first response and they are, let’s say, waiting on that first response from you for hours, that’s not gonna convert well. Okay. So being able to automate at least. The first message, and then when you’re checking your dms once a day or twice a day, then you can go and respond manually to those who actually responded to that question.
But at least it starts the process for you. and we do have like a script outline that our clients use at the agency here and customize specific to their business for this. Okay. So that is the first strategy is a direct messenger campaign to offer. So if that’s something that you’re looking for and you’re like, look, I wanna be able to just put my offer out there and.
just is someone interested? Hey, are you interested in this? Then let me go ahead and start a conversation. it’s kinda like running webinar on lead magnet, but it’s not, and I’ve had some people really just run more direct, like the ones I talked about just now.
It was more like, , let me get you this training or whatever. had people run this direct messenger campaign to, are you looking to, build an online, business or whatever, learn how, and really it’s not going to some webinar. They’re just having a conversation and, I guess in a way it kind of is because at the end of the day, you wanna be able to automate, as much as you can in these conversations, but then also have a real conversation with people.
And so if you can have it, like a really direct offer, are you looking to do this? Then, you comment below and I can help you. they can connect with you DM conversation and then if they’re a good fit, you could send them to your 5, 7, 10 minute vs.
That really goes over the details. And that way you’re not saying those details over and over and over again in every conversation. plus that little short VSL might really, allow them to see you and hear you speak and get a little more familiar with you. Okay, so that’s the first one. That’s the first strategy.
The other strategy is, running a conversion campaign to your lead magnet or VSL or webinar or slow funnel. So it’s just a normal conversion campaign. You’re sending them to the landing page, Hey, opt into my freebie, my vsl, my training, whatever it might be. It’s just like a normal conversion campaign where you’re trying to get leads.
It could also be to the slow funnel. and when they, they’re providing their email. . You’re also going to ask for the social media handle, Facebook, Instagram. You can ask ’em for either or, or one specific if you want. Then after they opt in, You can DM them. So with the strategy, you are providing them with the resource, the lead magnet, vsl, whatever that is, something you offer that they requested and you promised to deliver.
Right? so if it’s a lead magnet, you’ll provide them with a lead magnet. If it’s a vsl, you’ll provide them with that. So I have a current student doing this. she’s actually has a vs. And interestingly enough, she’s running this vsl. People are opted in, they can go to the VSL page, and then she’s direct messaging those people because her offer on the VSL is to book a call with her.
She’s trying to get book calls she actually said that The more qualified calls she’s getting are not the ones that just book directly from the vsl. They’re the ones that actually connect with her, and those calls are the ones that are more qualified and show up. And so her being able to take that extra time to send a message to anyone who opts in, and then those that respond back who are actually really eager to move forward, right?
These are the hot prospects ready to move forward, or we’re giving them that opportunity immediately to connect with you, which is fantastic. Then those are the ones that she’s actually booking. She just had a $5,000 pay in full client that just happened from that strategy. yes. Do we all just want this amazing strategy where it’s just a super evergreen webinar?
Just books, qualified calls all day long? Absolutely. Without any manual, anything. Sure. And. There are some clients that have that. a lot of times though, you need to be able to have this connection, especially right now you do because there’s so much going on right now in the world. You need to be able to connect with people.
So if you can add in this little connection with everyone, even if it’s like, Hey, I’m gonna have This copy, paste, initial, message I’m gonna send everybody. So it should be pretty easy to do then do that. And then those who respond to you, you can then have this like one-on-one conversation with, I do have another client that does this, and they actually do have a setter that does this.
So people opt in they actually have a setter that does respond and talk to everybody. and so this one too, they still initiated this conversation, right? They initiated it b y saying, I want this thing, and by providing their social media handle, and because they did that, they’re saying, I’m okay. If you are gonna find me and connect with me That’s why I like these strategies so much cuz it doesn’t feel so sleazy. so the overall DM combo for this one is pretty similar to the above strategy, right? Nothing different here. Like I said, start off with the automated message so you don’t have new leads waiting for hours for you to respond.
especially cuz you’re not gonna be waiting every minute for a lead to come through, right? So you need that automated message. But then, like I said, individually, message them when you. to those who respond to your automated message. So checking it minimally one time a day, possibly twice, could be really powerful.
But this strategy has worked well, like I said, to bring in more qualified calls. And next, actually, the student’s gonna start reaching out via phone to people, which sounds really scary, right? They provided their phone number as well. It in she’s actually gonna start reaching out via phone soon.
because again, those provide that information. She does not make it required. And it says it’s optional. Those who provide it obviously want that extra connection point. if you don’t wanna put your phone number in there and it says optional, you’re not gonna put your phone number.
I mean, I don’t. Right. So if you put it in there, it’s cuz you want that extra connection point. So these are the two main DM strategies is running that direct Messenger campaign. The objective is an actual messenger campaign. It’s direct offer. I’ve had some students actually, I’ve run test ones before on Messenger.
That’s like, do you want this offer? Do you want this $37 product message me now? And people message yes. and so you can do it super direct like that. I’ve done that before to test. I’ve run that for. , like a full on campaign, but to test, but just to kind of showcase there’s different ways to run it.
And then there’s just the kind of general conversion campaign you run for running, list building for your lead magnet or your webinar, your challenge, or your vsl, whatever that might be. when they’re opting in, you’re asking for their social media handle and specify which, platform.
And then that’s where you can start communicating with them and start asking ’em questions. I guess to start off with a question. , give ’em the value that you promised them, but ask questions. Get them to talk so that you can, build that relationship with them. and the third one is really easy.
it’s probably something we miss all the time, in your organic content, adding a call to action to dm you. With questions or support or their thoughts on a recent podcast episode, hint, hint. this creates conversations that allow your followers to connect with you personally, feel heard and supported, and figure out what they need from you in order to get the results that they desire.
Whether that’s working one-on-one with you, joining your group coaching program. Or just continuing to consume your content for now until they are ready, cuz not everyone will be ready to buy from you now. It might be months or years from now. And we’re gonna doing a podcast episode, ask them to DM you, right?
Like I said, what questions you guys have, message me. in your podcast episodes, in your videos that you do, let them know they can connect with you. tell them where to connect with you at. Let them know they can do that. And it’s such an easy thing, but it’s so easy to forget. So unless you are mindful and you’re making sure I need to do this, you’ll forget.
So just make sure, add in a call to action dm. Always remember, I want to connect and engage with my audience. So make sure you’re asking for them to message you, and connect with you. Be open to that. Let them know you are super open to that. You are human, you are real, you are here to support them.
you want to hear from them cuz you are serving them. That’s what we’re doing here. We’re serving our audience. We’re serving them. With as much value as we can, even if they don’t buy from us. And so this allows ’em to really see that from you. So that’s the organic content. That’s the third one.
Those are the three ways, guys. if you aren’t including a DM strategy yet, and you want to, if you really feel like you want support in doing that, or you want support with your, Facebook and Instagram ads and you wanna partner with us at the JW Agency and get our expert support, Book a free consult with us where we can dive into your current strategy, pinpoint the bottlenecks, and determine how we can help support you in reaching your revenue goals.
You can book your call at marketing on tap now.com, and book your call with us directly. Again, that’s marketing on tap now.com and see if we are gonna be a good fit to work together. And you guys appreciate you all. Thanks so much for being here and I will talk to you all soon. Bye.