Show Notes:
“I did everything the marketing gurus said to do and it STILL didn’t work! 😡”
It sucks. I get it. I’ve been in the same boat, done the same things you have and dealt with the same results (or lack of results if I’m being honest!).
You think, by doing everything they say you should do, your launch should go smoothly and the revenue should fly in, right?!
Here’s the thing… the landing page, copy, creatives, product, offer… Those are all things you’re told to work on… but you’re missing one major element that pulls it all together.
METRICS. 📈
Tracking your metrics is a powerful tool to know how your funnels are performing and identify which areas you need to improve on so you can test and optimize for profit.
Without analyzing your results, you’ll never know if anything you’re working on would make a difference.
You’ll never know which strategies actually work and which ones just drain your time, energy, and pockets.
Tune in to this episode to understand the ONE MAJOR THING you’re missing key to optimizing your funnels.
Key Takeaways:
❓ Why tracking metrics is important
📈 It allows you to measure success.
📈 Identify areas of opportunity.
❓ Different stages of a funnel
📈 Top of funnel is the stage where you’re going after very brand new people.
📈 Middle of funnel is where you try to nurture the audience with more content.
📈 Bottom of funnel is where you are trying to sell and pitch to your now very hot leads.
❓ How to track the effectivity of your lead magnet
📈The landing page should be converting where it needs to be — are people opting in, giving their names and emails in exchange for what you promised to give them, like downloadable PDF or eBook, etc.?
📈Check your drop-off percentage — how many people are clicking your link but are not landing on your page?
📈 Your target audience should be taking your next desired step — are they buying your products or signing up to avail your services?
❓ How to know if your sales vehicle (webinars, challenges, video series, etc.) is effective
📈 Track the number of leads — how many people are signing into that webinar? How many are opting into your VSL?
📈 Track the number of video plays — how many are clicking that play button and are watching the video?
📈 Track the average watch rate of the video — let’s be honest—not everyone’s going to finish your video. Check to see where a good chunk of people are dropping off in the video, and make sure to put the CTA somewhere earlier.
📈 Track the cost per acquisition — how much does it cost to gain a buyer and close a sale? You have to know what you can’t afford and what works for your business.
📈 Increase your LTV (lifetime value) for your customer — aside from your main offer, why not present something that only your buyers have the privilege to avail?
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Get the Transcript here:
How Healthy is Your Funnel? Here’s How to Check.
Note: We use AI transcription so there may be some inaccuracies.
Jessica Walman: Welcome back, my friends to the Marketing On Tap podcast with your host Jessica Wallman, myself. And today we are gonna be talking about understanding the metrics that matter when optimizing your marketing funnel, what you should be looking at. What you should be optimizing for and how to really tell if your funnel is working.
We all want to make these really fast judgments decisions on why it’s not working, when in reality, if we aren’t looking at the right metrics, we could be making changes in the wrong place, and we could have just been one tweak away from a really fine tuned operating funnel, but we made the wrong decisions when trying to fix what we thought needed to be fixed.
Look, tracking metrics is, like I just said, very critical because it allows you to identify where your funnel is performing well and where it needs improvement. So in other words, it allows you to measure success and identify areas of opportunity. you can do this by analyzing key metrics at each stage of the funnel, whether that’s.
Top of funnel, middle of funnel, or bottom of funnel, you can gain insights into your customer behavior. understand where potential roadblocks are, drop offs are occurring, and adjust your strategy accordingly. Now, some of the metrics that we’re going to touch base on in this episode are things like landing page conversion rates and click through rates, video watch rate, acquisition costs and more.
And. That all might sound foreign to you right now, or it may sound familiar, but we’re gonna dive into each so you can understand how to properly track and optimize the performance of your marketing funnel. Because what do we all want? We all wanna funnel that works and sometimes it’s just a few tweaks away and we don’t know that we’re that close.
Okay, so to start, let’s first review. The different stages of a funnel. Okay, so now this is different than the avatar awareness stages, right? So avatar awareness is your avatar problem aware? know, are they solution aware? Where are they at? Now that’s different. What I’m specifically talking about are the funnel stages, Where someone’s at in your funnel. So there are three main funnel stages, although they can be broken down further, but we’re not gonna get into that right now. So the three main stages. So we’re gonna go into the first one, which is top of funnel. So top of funnel is very top of your funnel. this is where you’re going after very brand new people.
They don’t know who you are, they’ve never heard of you. So this is where you’re building an audience, hopefully of very ideal clients. Okay? So this is where I normally try and attract a new audience through content. Such as my podcast or videos. Those are two my two primary ways. There are other ways if you do blog posts or long form post.
recommend videos for everybody, for sure. next is a middle of funnel. So now that you’ve built this top of funnel, cold audience, they’re no longer technically cold. Now they know of you. there’s some brand awareness happening. So middle of funnel is where I then try to nurture the audience with more content, People nowadays, as you probably know, need a gazillion, no, not a gazillion, but, 30, 40 plus touch. Before making, some type of purchase with you. Now that’s just on average. There are people who make a purchase with you right away. Some people who take way longer and some people who are in the middle, but on average, that’s where it’s at.
And so the middle of funnel is designed to nurture the audience with more content. Also to move them along in the funnel. So providing them with some type of free offer, like a free webinar or a challenge or a lead magnet of some kind, right? Even a self-liquidating offer, a slow funnel. so this is designed then to kind of move them along in their journey with you.
and provide more value and, showcase your expertise more and have them trust you. Right? your goal is to continue to build that no, like trust with providing your expertise and value to them and being of service to them. Last is your bottom of funnel. And this is where you are trying to sell and pitch to your now very hot leads.
They, you built the audience, you’ve nurtured the audience. Now they’re hopefully primed and ready to become a buyer. so your goal then is to sell to them into your main paid offers. now guys, this, what I just explained is kind of a general guideline. going from that top of funnel to middle of funnel, bottom of funnel, that is a crux of it.
But a lot of times we actually might start off our webinars for our clients or even for myself as top of funnel to a cold audience. We actually do that with everybody. so sometimes that can actually be your top of funnel. but in the end it is recommended for long-term momentum. And sales in your business to be consistently building an audience through content.
Now, why is that important? Because only a small percentage of people are going to purchase on your webinar that you are targeting a cold audience to. So if you’re targeting this cold audience to your webinar, again, only a small percentage will buy. So your goal is to consistently build an audience.
Through content and retarget them to the webinar to bring in more buyers, those who will most likely convert higher because again, they’re warmer. So the goal is to build an audience and nurture them so that they will attend your, webinar, like the higher attendance rate.
They’re more likely to buy, And if not, that’s okay. If they don’t buy the first time, then they’ll buy one month, three months, six months down the road. We all know how this goes. every person is different. So now let’s dive into capturing leads through your lead magnets and how to track the effectiveness of a lead magnet.
How do you. That it’s working the way it should. How do you know it’s successful? Just because you’re bringing leads in? Well, first off, if you’re not even bringing leads in, that’s an issue, right? So you might be saying, I have a lead magnet and I can’t get leads in. This isn’t working. Or, I am getting leads in, but I don’t think it’s working because I’m not getting sales.
Those are two different areas, and we’re gonna talk about that. So I usually measure this by Three things. Three things help me determine if a lead magnet is effective or not, and what we should do about it. Sofirst is the page, the landing page. Converting where it needs to be. Okay? So this is where people are opting in, giving their name and email to then, get what you promised you’d give them, get emailed over the.
Cheat. Cheat or whatever it is. Okay, so is that happening? So no one wants a hundred people landing on their page and only 10 people opting in, right? That’s sad. , that’s depressing. All that work put into it, and no one’s really opting in, right? So my agency’s goal for all of our clients for an opt-in rate for downloadable lead magnets like pdf C.
Swipe files, templates, eBooks, et cetera, is a 60% or higher opt-in rate. And yes, that is 100% attainable because we do that with the majority of our clients. We work with them diligently to ensure their page is converting where it needs to be for the right people. Okay, now, great. So let’s say you audit that and you’re like, okay, Jessica, my page is converting really well for my lead.
Awesome. So you’re getting the leads in, well, the page is converting well. Now the next question is, is the page drop off too high? what does drop off mean? So drop off means if a hundred people click your link to your landing page, how many will drop off and not land on the page. So in case you’re thinking, well, why wouldn’t all of them land on the page?
Jessica, they clicked on it. Like the only make sense that all of them will land on it. It’s not true, so they won’t all in on it due to, well, several reasons, but one big one that we try to combat with our clients is page speed. If the page takes too long to load on their screen, they’ll hit the back button or they will exit out completely unwilling to wait for it to load.
Therefore, you are going to lose potential prospects. we aim for a 30% drop off or less. So any higher than that. If you notice, you know what, I had a hundred people click and only 60 people landed on the page. That’s a 40% drop off. It’s too high. So any higher than 30% should be fixed before continuing.
Otherwise, you’re just losing way too many people. Now, how do you fix? You fix it by increasing your page speed, and you can do that by compressing images. Well, the quickest ways are compressing images, any images that are on the page, and there’s tools online that you can use to compress images really fast in literally seconds.
Compressor videos on the page, if there’s any videos. And there’s certain tools like ClickFunnels, you can actually change it to where instead of embedding it on the page and they click play, it actually pops up in plays. And so it actually reduces the amount of whatever on the page, right? So that it loads faster.
and you can also remove excess elements or code on the page that isn’t needed. a lot of landing page tools have like hidden code on them. So, and sometimes you can’t remove them. that’s just the way it is, and they will automatically make your page load slower.
therefore, when possible, create your pages from scratch versus a template, unless you know, and you’ve used that template in the past and you know that it doesn’t really have all tons of excess. So a couple tools we use to check the page speed out so that you can actually check it out right now on your page is you can go to gt metrics.com or page speed.web.dev.
I’ll have these in the show notes, and so you’re trying to get your score as high as possible on these. Okay, so for shorter pages, again, like a landing page, A lead magnet, even for a webinar or a challenge, we are minimally trying to achieve A B, a B, or like a 70% or higher kind of score. 70% is a C.
but it depends on which one you do. GT metrics kind of does these grades. I like to do a B page. B does like percentages. I try to do like a 75% or higher for longer pages. And I’m talking like, sales pages of psalm kind pretty much, minimally to. , Or 65, 70% are higher. And so these can be difficult, like I said, to achieve.
So it really does take some finessing of trying to make sure, and this is, honestly like most people don’t even think about their page speed, and you’re like, well, I’m running traffic. My ads look good, and the page conversion rate is good, but like, man, my cost is high. Well, that’s because too many people are dropping off.
You paid for a hundred people, only 60 people landed there. And then of course, only a certain percentage of them are going to opt in, so it’s going to be higher. Versus if you had 75 people who win, that’s 15 more people. That could be another four or five opt-ins, which could then reduce your lead cost or whatever that might be.
So drop-off rate is something really important to look at. and then next is, Are they taking the next desired step that you want them to take? Right? So now this is after they initially opt in to the free thing that you offered. Okay? Now this is so important because you’re thinking, well, Jessica, they opted in.
So my lead magnet is successful. Well, why do I need to think about anything else? it partially speaks to the type of person you attracted with your free offer. for example, if you have a lead. That you think is really good and people are opting in. And then you have a trip wire. Let’s say you’re selling like a seven or $7 or $17 or $27 offer on that confirmation page.
So a little upsell trip wire like nobody’s buying it. or the percentage is super, super low. you have to look at, well, Two things. am I bringing in the right audience? Is is my lead magnet, whatever it’s promising, is that offer aligned with the trip wire, which ultimately all needs to align to your main offer, right?
Because ultimately you’re trying to get people into your main offer. So you have to think all the way down your level, right? So your lead magnet might be bringing in leads, but is it attracting the people who are actually gonna buy into your bigger offer, right? If you’re like, you know what, I just looked at this and really like, it’s a cool and great lead magnet, but if I were to really think about it, it’s not bringing in my ideal avatar.
It’s bringing in another subset of people and I understand and it makes sense now. So then you have to say, “You know what? I’m gonna have to scratch this and change up my lead magnet.” Cuz ultimately, whether you put out a video and you’re building an audience, or you have a lead magnet and you’re building an audience or both.
everything you do needs to be super aligned. with your main offer and what you really do. And sometimes, you we could talk and teach on a lot of things, right? We really can. Right. We’re all really smart and we have a lot of knowledge and golden nuggets we wanna share. But if what we share, especially when we’re running things like this, especially when we’re doing paid ads, for sure.
You wanna make sure it’s all super aligned, right? let’s say you’re running a lead magnet. And on the confirmation page, you invite people to your Facebook group afterwards, And nobody’s really joining the group. are you attracting the right people?
Are you like, here’s my lead magnet. Hey, join my group where we talk about X, Y, Z, and they’re like, I don’t really know. Or maybe you do get people into the group because again, there’s only so much information that they know about the group before they join it. and then they’re in the group and you’re like, man, these aren’t the right people.
Like I can tell by the communication that’s happening in the group. Then you’re like, I don’t think this lead magnet is bringing in the right people. Right? So again, like making sure that the lead magnet is. Bring the right people and that people are taking the next desired step. Because I mean, I have been guilty of this myself running something and I’m like, I got all these leads, but nobody actually took the next steps that I really wanted them to take.
So ultimately, this lead magnet failed in a way, it didn’t do the job that I really wanted it to do. Now you can track all of these, like you’re trying to get these numbers, like, Jessica, what are my landing page views for my drop off rates and what are my conversion rates, et cetera.
how do I find these numbers? and which ones are accurate? So you can track all of these inside of your Facebook ads manager or your CRM or your landing page tool. Okay? Now I say to do that, actually track all three of those. We track as many as we can here at the agency. One, Facebook is only so accurate as we all know, like it’s pretty inaccurate to be honest with you as far as the number of results, which then tells you what your lead cost is or your cost per acquisition is.
So if it’s not giving you the correct number of results, correct number of leads. Correct number of sales, then your cost per lead or your cost requisition will be wrong. So you can’t solely rely on Facebook data to make decisions. Otherwise you’re gonna end up making a ton of wrong decisions. But inside of Facebook, you can set up your dashboard.
And so I like to look at all of them because. Some of them are gonna be, for the most part, correct. Nothing is absolute correct. Some things are, but it’s important to set all of these up so that you can analyze three different sets of data to get a good idea of where your numbers are at. Okay? So instead of Facebook, you can actually set up your dashboard, your view.
to view landing pages. You can actually select what metrics you wanna view in your dashboard. You can actually select landing pages. You can then, actually what we do is create a custom metric, and so a custom metric, I could probably do a whole loom video on this and show you guys, but it’s a custom metric that you can create on Facebook, you can probably Google it and it’s really easy.
You basically are creating a formula and it’s gonna give you the number afterwards. And so the formula we create will take the total. So total number of leads, let’s say, as far as what Facebook is saying. so you take total results, a k a leads, and divide that by landing page views. That is gonna give you the page conversion rate right inside Facebook.
I can open it up and it’ll tell the page conversion rate. Okay. , but like we just said, Facebook data isn’t always correct, so you may need to do this on the side as well take total results from your CRM or total results like total leads from your landing page tool, and then divide that by landing page views that your landing page tool says.
But I promise you. . When I go into ClickFunnels and it says I had 50 people land on my page, it’s never correct. Just like when Facebook says I had 60 people land on my page, it’s never correct. When I go into Google Analytics, . Well, one of the tools, we also use Google Analytics. We’re in Google Analytics and nonstop, so we use Google Analytics to check out landing page views, and we look at Google Analytics for total results.
At the end of the day, guys. The number of leads that actually come in your crm, that’s gonna be your total actual leads, right? Like there’s no denying that you got 15 email addresses, well you got 15 leads, period. if, when you’re trying to figure out conversion rate based on landing page views or drop offs, based on link clicks and things like that, Those numbers can vary and they’re never gonna be 100% accurate.
But if you can set up these custom metrics inside of Facebook and then also just kind of analyze that data on the side with your CRM tool and landing page tool, then you can then note, okay, every week, here’s what my numbers say. And sometimes, you might think you got it, you fix everything and it’s nailed and it’s working.
But you in a week or two, somehow something could be shifted, something may not be working as well, and you might have to make changes. So I would say, Your drop off rate track, your landing page conversion rate, and then also obviously just track in general if people are taking the next desired step.
Track this at least weekly, to just make sure that you are on par with where you need to be. Okay. that will tell you if it’s working. All right. So that’s for lead magnet landing pages, but now let’s dive into tracking your sales vehicle, which we consider sales vehicles like webinars, challenges, video series, vs.
So any content piece where you’re pitching and trying to bring someone on board to your offer, right? You’re providing value and then you’re pitching in there for either a call or to buy your offer. So how do you track the effectiveness of your webinar or challenge or a vsl? Now you might think, ESKA, if I get the leads in in the sales and boom, it’s working.
But , obviously if that’s not happening, then you’re like, what do. So we have a current client right now where after a week of no sales with her brand new webinar we just put out, she asked us if the webinar wasn’t working and if we should just, it completely. So I said obviously, like based on data, absolutely not, and here’s why.
And here’s what you should be tracking. So number. track the number of leads that you’ve gotten into the webinar. for our client, the ads and opt-in page were performing as we hoped out the gate. So really, She just didn’t have the number of leads to say whether the webinar was working or not, because apparently barely anyone made it to the broadcast room page,
no one had really even seen the webinar, so you can’t really say, oh, the webinars aren’t working well, we don’t know that yet. We’d like to see about 100 to 150 people register for a sales vehicle. again, webinar challenge, whatever that is, before making any decisions about the actual sales vehicle itself.
So in our client’s case, it was the ads and opt-in page. we had to make quick pivots to the ads to get them to convert better and get more registrants in meaning. Get the ads to convert better, decrease the drop off rate, increase the conversion rate on the page, right? We had to take all the steps we just mentioned, we’d go through all that.
That will increase the number of leads, We need to get that a hundred to 150 people in there to see if it works. So now let’s say we get people to opt in. Let’s say this is for a webinar. We get people to opt in, right? We’re getting a hundred, 150 people in there. Awesome. And we’re tracking these numbers before 100 and 150.
At the 100 to 100 fifties where we’re making the hard decisions. But the next stat to track is, let’s say the video stats on the broadcast room. So again, for VSLs or Evergreen webinars, this is what you’re tracking. So the first stat you wanna track is the number of video starts. The number of video plays,
And you want that as high as possible. So if you brought 20 people to the page and only two people started a video, that’s only 10%. That’s not. We want this closer to 50% minimally. So if you aren’t meeting that number, ask yourself, because this does, again, this is not, oh, the webinar isn’t converting.
Again, no one’s watching the webinar. They’re not starting it. So if you aren’t meeting that 50% plus of people starting playing the video, ask yourself, is it clear on the page why the person should be clicking play on the video? Are they incentivized enough with the promise of what the video was solved for?
Is the page layout clean enough and designed well where they want to click play, right? So that is what you. To increase the plays on the video. And as you can see so far the stats I’ve mentioned, number of leads and video plays has nothing to do with the actual content of the video. So again, you can’t blame the sales vehicle yet.
All right, the first two things you want, are you getting the number of leads to the page? And then are people actually starting the video? Now let’s save. Everyone’s starting the video. Awesome. Next is the average watch rate of the video. You want at least 35% on average. We like to get higher, of course, but let’s say 35.
Minimally. We like to try to get 45 50, but let’s 35% on the bare, bare minimum watch average of the video. So why only 35%? Because most people aren’t even gonna watch the full training, So most will already make a decision on whether they want to move forward or not. Partially through the video. So
one thing you’ll wanna make sure to have is a CTA on the page for the next step. So that at any point in that video, they can take the next step, Like they could watch, let’s say 15 minutes of a 30 minute training, or 15 minutes of a 45 minute training and be like, this is gold.
I love this person. I want to go, I want to go ahead and make the decision. so if you check this stat and it’s below that 35% check to see where a good chunk of people are dropping off in the video and then eval, maybe it’s at the 20% mark, and that’s where most people are dropping off, then evaluate what you can possibly shift at that point or even earlier in the training to keep their attention and make them want to stay longer.
do you need to shorten it? Do you need to cut to the chase? Do you need to increase credibility? Do you need to tease them with specific topics that you’ll be getting to soon in the training, et cetera. I just had a client with a 30 minute webinar. Her average watch rate was 10 minutes.
That’s 33. , we told her she’s doing great. that’s fantastic and there’s always room for improvement. And so she is going to cut her webinar down a little. but you one important note, especially knowing that people don’t watch the full webinars that we always tell people to do is making the CTA earlier in the video as well.
because people don’t watch the full thing. our client is going to go ahead and, reduce the video a little bit, but also make pitch call to actions, softer call to actions throughout the video. For those who are ready, they won’t have to watch the entire thing. Right. You’re not forcing them to debt.
you’re pitching it and letting them know. The next step is, and if they want to take it now they can. tracking that average watch rate and getting people to watch longer in the video, if that means shortening it or whatever you gotta do, figure that out. Figure out where the dropoff rate is and what you need to shift.
And only you’re going to know that, Or again, if you have an expert kind of come in and watch your training, they might be able to give you a lot of feedback like we do with our clients on, you know, Hey, shift this, move that, do that to help, the webinar convert better. And the next, and most, I. For tracking the success of a webinar or a challenge or a visal, it’s all about the cost per acquisition.
So what it costs to acquire buyer, that’s what it costs per acquisition, what it costs to get a sale, ultimately, that’s the most important metric, and that metric is determined by you and your business and what it can afford. So if you have a lot of overhead, you may need a lower cost requisition than someone with a less overhead who can pay a higher cpa.
And therefore really can snag that customer from someone who can’t afford to pay that much. So you have to know what you can’t afford and what works for your business. There’s no right or wrong CPA number that I can give you right from there. If your CPA is where you want it, like you’re getting the CPA that you want and you’re like, this is awesome.
but you see that your average video watch rate is at 30%, not 35. Does that mean you need to stop and shut it all down? No, absolutely not. It’s working. Again, the most important metric is your cpa. Cost per requisition. If you wanna test a different funnel on the side with a shorter or fixed up training and you wanna see if you can increase other metrics, go for it.
But ultimately, your CPA should guide you. Don’t touch what isn’t broken. You can always test on the side. Don’t just turn things off, right? If you’re hitting your cpa, that is the only thing that matters. Last you guys just briefly touch on like your customer, L T V, their lifetime value. So this is what a customer of yours will, on average spend with you in a longer lifetime with you long term.
Increasing this is important for your business health. A lot of times we are focused on the initial sales and that’s it. And that’s fine to start, but ultimately you need to think about the long term longevity of your business. So by providing other offers to your, and I’m not saying. Have 15 offers. I am a huge advocate of focus on one offer and scaling that, don’t get me wrong, but that doesn’t hurt to have other small ones that you’re not really promoting.
You’re not running webinars too, but they’re small offers that are only being presented to your buyers only because there’s not as much marketing that goes into that. cuz you already have these people who love and trust you, right? So by providing other offers to your customers and creating some kind of value, that helps increase your business’ overall profitability without having to acquire new customers, which if you didn’t know, it costs way more to convert a new customer than converting an existing customer.
So for example, if you create a webinar that sells into a small product, but ultimately you want them to purchase your higher end product and they never. , what should you do? You should check to make sure the small product aligns with the higher end product. That usually is an issue. So if it doesn’t really make sense for someone to buy product one then move to product two, then you need to change up your offer for product one in some way.
Or it means that your first product, kind of like your lead magnet is attracting the wrong avatar and therefore that avatar would never move up to the second higher tier offer because it’s not for them. It’s not what they. , which really goes back to the offers probably not aligning really. So that’s really important to look at, making sure that people are sending up.
and again, I’m not saying that you should, Hey, I wanna have three or four offers out there. I’m a huge advocate of really focusing on one offer and getting that to convert. But that doesn’t mean, hey, now that they’re here, they all bought like a 9 97 offer or whatever, or $1,500 offer or $5,000 offer, whatever it might.
can’t I just have like a membership that’s only for people who wanna continue? Let’s say I have a, a three month, $2,000 offer that everyone buys into, and only those people can ascend to my membership. Let’s do like a, you $27, $37 membership afterwards. or 1 97, whatever.
That way people could continue to get some support from me. but I’m not going out there marketing it. I’m, this is just for my buyers. And then that gives you. It gives you a higher lifetime value for your customer instead of their average, you lifetime value, just being the 2000 that they bought from you.
Now it’s 2000 plus. Oh, let’s say on average they stay in your 1 97 a month membership for six months. So whatever that is right now, you just increased it massively. And what did you have to do for that? You had to provide some value in the membership, but that’s it. So really thinking about your, like your lifetime value and what you can really provide to your customers to ascend them up.
one last thing I kind of wanna touch on is tracking that overall performance of your funnel. I touched on it slightly when I discussed Facebook Ads Manager and your crm, but again, just a reiteration and it gets really confusing. I feel like I need to do an actual video training to go over this.
But again, when you track your ads and you’re tracking your, funnel metrics and you’re tracking, your landing page, Use Ads manager, use your landing page tool, whether that’s ClickFunnels or Funnel gorgeous, or Leadpages or whatever it might be, your CRM, active campaign, whatever it is, and UTMs using Google Analytics.
That’s it. I don’t think you need to go and purchase hirose unless you are really running ads on multiple platforms and even then you don’t need to. I don’t personally believe from what we’ve. But you can, but really all you’re gonna need are these tools and these are tools that you already gonna have.
And Google Analytics is free. So I’m not asking you to pay another dime. I’m asking you just to utilize the tools so you actually have accurate data To optimize and to know how to, shift and pivot your funnel. So guys, this was kind of an in-depth training, honestly, episode on, really understanding the metrics that you need to optimize for and how to know if your funnels are working and what you should look at to make sure that they’re working properly.
Hopefully you guys were able to take even one or two takeaways honestly. You could take one of these and massively shift how your funnel’s performing if you realize it’s not performing well. If you’re like, man, out of all this, I’m just gonna at my drop off rate, and you’re like, gosh, a drop off rate’s like 50% and you fix that today.
that’s a huge win for you. So hopefully you can take some of these, even one implement today, you guys, and you will see it on an automatic increase in your, marketing funnels conversion. So hopefully this was helpful guys. I will see you in the next episode. Bye.