The Misconception
There’s a huge misconception out there about Facebook ads that needs to be debunked FAST. Why? Because too many people are believing this lie and therefore are wasting hundreds or thousands of dollars. Let me explain.
To start, let me define what Facebook advertising is. In its simplest form, Facebook advertising is a traffic source. What does that mean? It means it’s a paid advertising platform that allows you to reach your audience based on various interests, behaviors, demographics, etc. You then can build trust and credibility, an email list, and potentially make sales. However, remember, Facebook is a traffic source, which means it’s sole purpose is to strategically get your content and offers in-front of your ideal clients and generate traffic, not necessarily sales.
Will ads sell my offer?
Yes and no. Ads are meant to attract prospects to your offer and funnel. So yes, it can definitely help sell your offer, however, your offer must already work. What does that mean? It means the offer, messaging, funnel and everything that goes with it must already convert to sales on it’s own.
One saying I always tell clients is “Ads won’t make a sucky offer sell.” So when starting a campaign with an offer that doesn’t convert yet, you must understand that it will take testing and time before your offer will convert with ads. Just like if you were testing it organically, you would test your messaging, angle, price point, etc. to see what works and doesn’t work. Then when you find what works, you optimize towards that and start putting advertising budget behind it.
Too many people jump into Facebook advertising before they have a proven offer and expect profitability immediately. Rarely does it work that way. However, if you’re ready to spend your advertising budget on testing, which means most likely no immediate ROI, then you can figure out what is and is not working much faster than if you were testing organically.
Buying data
Ultimately you’re buying data so that you can make more informed decisions in a shorter time frame. It allows you to test multiple things simultaneously and faster and will get you to profitability much quicker
I don’t know about you but that sounds way more efficient, and as a business owner our time is incredibly valuable. All of our clients at the JW Agency understand they are buying data so that they can be empowered to make the right decisions with their advertising budget. Are you ready to do the same?