Having the perfect ad formula is only half the battle. Knowing if you’re ready to roll out those scroll-stopping, click-worthy ads is vital to the success of your marketing. I get asked this question a lot, “Is my offer ready for ads?”, and it’s a fair question. Whether you’ve sold your offer organically, haven’t sold...Read More
Creating an ad that slows the scroll and generates the click can be difficult. This is where the majority of people struggle. If you can’t create an ad that truly resonates your message, attracts your ideal client and stands out from the masses - then it’s doomed. That’s why at The JW Agency we use...Read More
Change. Process. Train. Help. These are just some of the lessons I learned and will drop on you in this episode. Prepare. Activate. Refine. Simplify. Hopefully after listening to this episode you’ll feel empowered moving into 2021.Read More
Instead of guessing, hoping, or wishing that you meet your 2021 revenue and profitability goals, start 2021 fully prepared so you can hit your goals with ease & confidence.Read More
Welcome to the second installment of this two-part mini-series where we’re diagnosing which of these two aren’t really working out: is your offer or your ads the real issue?Read More
You’ve cemented your offer. You’ve tweaked your messaging according to how you think your market will respond. And you’ve engineered your ad spend to match your offer. And yet, you still aren’t converting.Read More
The 5th and last phase of the GPS Method is all about how to optimize and scale. This is after you’ve already successfully applied phases 1 to 4.Read More
We’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it...Read More
It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.Read More
We’re digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you truly create a bond and connection with your audience.Read More
