You’ve cemented your offer. You’ve tweaked your messaging according to how you think your market will respond. And you’ve engineered your ad spend to match your offer. And yet, you still aren’t converting.Read More
The 5th and last phase of the GPS Method is all about how to optimize and scale. This is after you’ve already successfully applied phases 1 to 4.Read More
We’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about closing. As with any sales process, closing the sale is the most gut-wrenching, nerve-wracking, and in extreme circumstances, even vomit-inducing. I kid you not, this is a thing. But it...Read More
It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of their marketing strategy. Why? Well, the more leads you generate, the more you can nurture them through email and create more buyers.Read More
We’re digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you truly create a bond and connection with your audience.Read More
There’s one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort - and that’s strategize.Read More
Listen Now! Trailer Welcome to the Ad Agency Secrets Podcast! It’s time to take the guesswork out of your ad spend and replace it with profitability. So if you’re looking to turn $1 into $2 or maybe $10 into $100, then join me as I deep dive into what’s working for our A-list clients in...Read More
What worked for high ticket sales 4-6 months ago isn’t working as well today. The market has shifted and if you aren’t on the forefront of it you’ll be losing thousands of dollars on marketing strategies that just aren’t converting. First understanding the difference between high ticket sales and low to mid ticket sales is...Read More
The Misconception There’s a huge misconception out there about Facebook ads that needs to be debunked FAST. Why? Because too many people are believing this lie and therefore are wasting hundreds or thousands of dollars. Let me explain. To start, let me define what Facebook advertising is. In its simplest form, Facebook advertising is a...Read More
