Blog - Jess Walman

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Online Advertising

AI-Driven Ad Creation: What Small Businesses Need to Know About Meta’s 2026 Roadmap

If you’re running a small business, you’ve probably felt the weight of constant marketing changes. Just when you figure out a strategy that works, the rules shift again. Now, Meta is laying the groundwork for...

•October 27, 2025

Boost Engagement with These Interactive Facebook Ad Formats

Every entrepreneur has heard the advice: “You need more engagement.” But let’s be honest. When you post on Facebook or Instagram and see a few likes trickle in, does that actually move your business forward?...

•October 20, 2025

Personalization Without Creepiness: The Next Frontier in Small Business Ads

If you’ve ever scrolled through Facebook and seen an ad that felt too specific, you know the uneasy feeling. The one where you think, “Wait… is my phone listening to me?” For small business owners,...

•October 13, 2025

Setting Up Your Small Business for Facebook Shop Success

For small business owners, the word “Shop” often sparks resistance. Maybe you’ve seen the feature and thought, “That’s for big brands, not me.”Or maybe you tried setting up a shop once and felt buried under...

•October 6, 2025

Creating Irresistible Lead Magnets on a Budget

Everywhere you look, people are handing out free PDFs, mini-courses, and “done-for-you” templates. And yet… if you’ve ever created a lead magnet for your business, you’ve probably experienced disappointment. A handful of downloads. A list...

•September 29, 2025

Top Funnel Mistakes Small Businesses Make and How to Avoid Them

If you’ve ever built a funnel that didn’t work, you probably thought one of two things: “I messed it up.”or“Funnels just don’t work for businesses like mine.” Both of those beliefs keep small business owners...

•September 22, 2025

Ultimate Facebook Ad
Conversion Kit

Grab my FREE Ultimate Facebook Ad Conversion Kit where you’ll gain access to the exact target audiences I use personally and with my agency clients, the anatomy of a converting ad, step-by-step checklist I use every time I launch a new campaign, and formulas for creating killer headlines.