Blog - Jess Walman

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Online Advertising

How to Design a Perfect Facebook PPC Funnel for Your Business

You can feel it before you even open Ads Manager. That tightening in your chest. That familiar tug between hope and skepticism. You want Facebook ads to work. You need them to work. Because you’re...

•April 28, 2025

Facebook ad strategy for coaches and creatives to increase conversions

Why Most Facebook Users Don’t Buy After One Ad

You set your targeting. You design a killer ad. You finally hit publish. And then—crickets. Sure, maybe a few likes. A couple of clicks. But no one actually buys. No one signs up. You start...

•April 21, 2025

How to Create Authority in Your Niche Using Facebook Ads

Authority Isn’t Earned—It’s Claimed There’s a lie running wild through the coaching and creative world. You’ve heard it before. “You need to prove yourself first.” So you over-deliver. You tweak your offers. You push more...

•April 14, 2025

how coaches and creatives drive sales with Facebook Ads

How to Use SLO Funnels & Lead Magnets to Sell on Autopilot

There’s this moment every entrepreneur hits. You’ve got the offer. You’ve tested the waters. You’ve had some sales. And then it happens—a plateau. The leads stop flowing like they used to. Or worse, they never...

•April 11, 2025

6-Step Video Script for High Engagement and Conversions

There’s a moment every coach, strategist, and creative professional faces. The realization that simply being good at what you do isn’t enough. The algorithm isn’t on your side, organic reach is a gamble, and every...

•March 26, 2025

Top Funnels for 2025: The No-Nonsense Approach to Rapid Scaling

You’ve spent years perfecting your craft. You’re not just another coach, strategist, or creative professional—you’re a force. Your work speaks for itself, and yet, there’s one problem that just won’t go away: consistent lead generation....

•March 18, 2025

Ultimate Facebook Ad
Conversion Kit

Grab my FREE Ultimate Facebook Ad Conversion Kit where you’ll gain access to the exact target audiences I use personally and with my agency clients, the anatomy of a converting ad, step-by-step checklist I use every time I launch a new campaign, and formulas for creating killer headlines.