Blog - Jess Walman

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Online Advertising

How to Analyze Your Facebook Ad Data in 2025 (Without Getting Lost in the Numbers)

Most coaches, strategists, and creative entrepreneurs don’t get stuck at the ad creative stage. The stall happens after the campaign launches—when the results aren’t what you expected, and you’re staring at Ads Manager wondering if...

•June 2, 2025

Best Facebook Ad Objectives for Better Results

You can run the prettiest ad on the planet—but if your objective is wrong, it’s dead on arrival. It doesn’t matter how brilliant your copy is. It doesn’t matter how scroll-stopping the creative is. If...

•May 26, 2025

The Best Way to Test Facebook Ad Creatives in 2025 (Without Burning Through Your Budget or Your Sanity)

You know the feeling. You’ve poured your heart into a brilliant offer. Your funnel is tight. Your checkout is smooth. But your ads? Flatlined. Again. And if you’re like most coaches, strategists, or creative entrepreneurs...

•May 19, 2025

Optimizing Your Underperforming Ads Campaign: The Truth Behind What’s Really Costing You

Every coach, strategist, or creative professional running Facebook ads has had that moment. You log in, check your metrics, and feel your stomach drop. Something’s off. CTR looks great. Your copy is on point. The...

•May 12, 2025

How to Design a Perfect Facebook PPC Funnel for Your Business

You can feel it before you even open Ads Manager. That tightening in your chest. That familiar tug between hope and skepticism. You want Facebook ads to work. You need them to work. Because you’re...

•April 28, 2025

Facebook ad strategy for coaches and creatives to increase conversions

Why Most Facebook Users Don’t Buy After One Ad

You set your targeting. You design a killer ad. You finally hit publish. And then—crickets. Sure, maybe a few likes. A couple of clicks. But no one actually buys. No one signs up. You start...

•April 21, 2025

Ultimate Facebook Ad
Conversion Kit

Grab my FREE Ultimate Facebook Ad Conversion Kit where you’ll gain access to the exact target audiences I use personally and with my agency clients, the anatomy of a converting ad, step-by-step checklist I use every time I launch a new campaign, and formulas for creating killer headlines.