Episode Archiv - Jess Walman

Archive Of All Past Episodes

•June 29, 2023

How to Structure a Great Offer

This week, we dive deep into decoding the powerful structure of high-converting sales. And it all starts with a great offer! Learn how to structure...

•June 19, 2023

Do You Have To Grow Your Business To Be Successful?

“If you aren’t growing your business, you’re dying.” Whether you want to stay where you are in your business right now or you want to...

•June 14, 2023

Create a 6-Month Marketing Plan in 5 Steps

I know! It isn’t easy, right? Putting content on social media (that actually generates sales too) and making sure you’re consistent. Listen to the new...

•June 5, 2023

Long-Form vs Short-Form Content

Which converts the BEST when marketing your business: long-form or short-form content? Listen to the new episode of Marketing on Tap and let’s put an...

•May 30, 2023

Ads Only Agencies Are DEAD! Do This Instead.

Here’s a fearless forecast: Ads-only agencies are DEAD! If you are an ads-only agency or someone who’s hired an agency to manage only your paid...

•May 23, 2023

Webinar Not Converting? Try These 4 Levers of Conversion

If you’re looking to turn your webinar from so-so to ON FIRE, then I’m going to share with you 4 levers that we ensure all...

•May 16, 2023

Seven Reasons Your Ads Aren’t Converting

Facebook™ ads not converting? After brainstorming with my expert media buyers on what they are seeing as the TOP reasons client campaigns don’t perform…we’ve narrowed...

•May 11, 2023

What to Do if Facebook Ads Get Rejected

You created what you think is AH-MAZING ad copy that you think will hit all the right spots to convert your audience to paying customers....

•May 2, 2023

Six-Figure Live Launch Breakdown

In this episode of Marketing on Tap, I’m gonna deep dive into the nitty gritty of launches—what worked and didn’t work, what mistakes you could...

•April 25, 2023

Emotion VS Data: How to Make Marketing Decisions

In this episode of Marketing on Tap, I’m gonna give you a few examples of when feelings are valid but are not solely the right...

•April 18, 2023

How I Cut My Work Week by 40% in 5 Simple Steps

Tune in to the latest episode of Marketing on Tap to learn the key steps I took to reduce my working hours while still efficiently...

•April 11, 2023

How Best to Use SLO Funnels & Lead Magnets

Today I’m taking a step back to define the terms, and pin down the reasons why you need to know what lead magnets are vs...

•April 4, 2023

How Healthy is Your Funnel? Here’s How to Check.

Here’s the thing… the landing page, copy, creatives, product, offer… Those are all things you’re told to work on… but you’re missing one major element...

•March 28, 2023

How DM Strategies are Changing EVERYTHING

Remember: when you constantly message someone, Facebook, Instagram, and other social platforms see you as besties and prioritize showing your content more in their newsfeed...

•March 21, 2023

Create Authority In Your Niche

How do you become an authority in your niche? That’s a million-dollar question every entrepreneur wants answered. Tune in to learn more about how you...

•March 14, 2023

Behind-The-Scenes of a 10X ROAS Launch

This week, we take a closer look at our client who had a legendary 10x ROAS on their $6 cost per lead or $4,800++ ad...

•March 7, 2023

Top Funnels of 2023

Listen up to know more about the Top Funnels for 2023 and take the time to do it right the first time. That way you...

•February 28, 2023

Top Marketing Strategies of 2023

In this episode I’m sharing proven actionable advice and actual results we’ve seen running campaigns with these new marketing trends for our own clients.

•February 21, 2023

6-Step Video Script For High Engagement and Conversions

In this episode, you’ll learn six tips to creating videos that build an audience, increase authority, and convert to your offers.

•February 14, 2023

Do THIS for Fool-Proof Successful Launches

This week, I talk about the 5 Steps to a successful launch. From your target to your audience to your offer, we dive in on...

•December 15, 2021

Is It Normal to Have High Lead Costs for End of Year?

In this episode, I’m giving you a sneak peek into our agency’s current clients’ lead costs to webinars, challenges, and lead magnets that they are...

•September 9, 2021

Tips To Increase Your AOV

In this week’s episode, we’ll look into several ways to increase your AOV that you can implement immediately so that you can start spending more...

•September 1, 2021

#1 Type of Video Ad Working Now

Capturing people’s attention in the newsfeed is getting harder every day. What worked 6 months ago, doesn’t work today and what’s working today may not...

•July 14, 2021

5 Ways To Increase Challenge Show-Up Rates

Even after already investing a lot of time and effort into getting registrants for your challenger and making all the necessary preparations, one monumental question...

•July 7, 2021

2 Foolproof Ways To Reduce Ad Costs

Facebook ad costs are rising, that’s a fact. For some, it’s making it almost impossible to be profitable. Thankfully at The JW Agency we’ve implemented...

•February 15, 2021

Locate Your Ideal Clients With Laser-Focused Targeting

You’ve heard of getting in-front of the right people at the right time with the right offer? Well, if you fail at step 1, getting...

•February 12, 2021

How To Create A Converting Lead Magnet

Getting your audience off of Facebook and onto your email list should always be your ultimate goal. A simple yet powerful way to do this...

•February 8, 2021

Ads Aren’t The Reason Your Funnel Doesn’t Work

Now, it’s easy to blame this recent update or even your ads for the lack of conversion and profitability in your business. It is frustrating,...

•January 28, 2021

Apple’s‌ ‌iOS‌ ‌14‌ ‌Update‌ ‌&‌ ‌What‌ ‌You‌ ‌Need‌ ‌To‌ ‌Know‌ ‌&‌ ‌Do‌

The Apple iOS 14 privacy update is HUGE news for Facebook and has everyone up in arms about the effects this will have on their...

•January 25, 2021

How To Book Quality Application Calls

A huge chunk of our clients sell high ticket offers and our #1 goal as an agency is to bring them in high quality, ready...

Ad Agency Secrets Podcast With Jessica Walman

•January 21, 2021

Being‌ ‌Visible‌ ‌Without‌ ‌Being‌ ‌on‌ ‌Social‌ ‌Media‌

Stepping away and taking a break from social media is important, not just for our mental health but our general wellbeing. A social media detox...

•January 11, 2021

Simplify Your Marketing

It’s time to start fresh so you can hit that high profit margin and that comes with one ultimate goal: simplify. In your attempt to...

•January 7, 2021

How To Know If You’re Ready For Facebook Ads

Having the perfect ad formula is only half the battle. Knowing if you’re ready to roll out those scroll-stopping, click-worthy ads is vital to the...

•January 4, 2021

The‌ ‌Perfect‌ ‌Ad‌ ‌Formula‌

Creating an ad that slows the scroll and generates the click can be difficult. This is where the majority of people struggle. If you can’t...

•December 28, 2020

5 Lessons Learned in 2020

Change. Process. Train. Help. These are just some of the lessons I learned and will drop on you in this episode. Prepare. Activate. Refine. Simplify....

•December 24, 2020

Map Out Your 2021 Strategy

Instead of guessing, hoping, or wishing that you meet your 2021 revenue and profitability goals, start 2021 fully prepared so you can hit your goals...

•December 21, 2020

Part 2: Is your Offer or Ads the Issue?

Welcome to the second installment of this two-part mini-series where we’re diagnosing which of these two aren’t really working out: is your offer or your...

•December 17, 2020

Part 1: Is your Offer or Ads the Issue?

You’ve cemented your offer. You’ve tweaked your messaging according to how you think your market will respond. And you’ve engineered your ad spend to match...

•December 14, 2020

The GPS Method: Phase 5 – Optimize and Scale

The 5th and last phase of the GPS Method is all about how to optimize and scale. This is after you’ve already successfully applied phases...

•December 10, 2020

The GPS Method: Phase 4 – Close

We’re almost at the finish line - or in this case, the bottom of the funnel. Phase 4 of the GPS method is all about...

•December 10, 2020

The GPS Method: Phase 3 – Convert

It’s Phase 3 of the GPS Method, the Convert phase which is the lead generation phase. Everyone should be doing lead generation as part of...

•December 4, 2020

The GPS Method: Phase 2 – Connect

We’re digging deep in this episode as we talk about Phase 2, which is Connect. This is the phase of the GPS Method where you...

•December 1, 2020

The GPS Method: Phase 1 – Strategy

There’s one thing you need to do first to ensure a healthy and successful marketing campaign before ever launching an ad or marketing effort -...

•December 1, 2020

The GPS Method – Predictable & Profitable Marketing

In this episode, I’ll introduce you to the GPS Method: Grow, Profit and Scale, our signature process at The JW Agency.

•November 23, 2020

Ad Agency Secrets Podcast

Listen Now! Trailer Welcome to the Ad Agency Secrets Podcast! It’s time to take the guesswork out of your ad spend and replace it with...

Ultimate Facebook Ad
Conversion Kit

Grab my FREE Ultimate Facebook Ad Conversion Kit where you’ll gain access to the exact target audiences I use personally and with my agency clients, the anatomy of a converting ad, step-by-step checklist I use every time I launch a new campaign, and formulas for creating killer headlines.