Show Notes:
Are you suffering from the dreaded condition known as multiple and overtly complex offers? Free offers like webinars, ebooks, challenges and paid offers such as tiny $27 products, mid-ticket DIY programs, high ticket masterminds, and more?
Are you testing a million things at one time instead of hyper focusing, which ultimately leads to your marketing efforts suffering?
It’s time to start fresh so you can hit that high profit margin and that comes with one ultimate goal: simplify.
In your attempt to hit all the notes and try to sell as many offers as you can and solve all your clients’ pain points, you’re actually doing them a disservice. Instead, hone in on one or two offers and have that laser focus to enhance your marketing.
We know it’s super tempting to try and stuff everything in your one offer, or have 15 different funnels to sell to a dozen different types of clients and market to various audiences, but putting your eggs all over the place will drain you of your precious time and energy.
Listen up and listen good so you’ll know how we at the JW Agency implement this in our GPS Method to help you kick some butt in 2021!
Share-worthy Quotes:
“One piece of advice I can give you for 2021: simplify.”
“It might sound crazy to have six plus offers, but believe me, hundreds of us fall victim to this.”
“Wouldn’t you rather simplify your marketing and focus on a single offer and funnel?”
Get the Transcript here:
Episode 13 – Simplify Your Marketing
Hey, I’m Jessica Wallman. Facebook ad and digital marketing expert. Welcome to the Ad Agency Secrets Podcast, where I help you take the guesswork out of your ad spend and replace it with profitability. Now is your time, revolutionize your life, and create the impact you desire all while freeing up your precious time.
How? By taking a sneak peek at the exact methods our full-service ad agency uses for our A-list clients while managing over $1 million per month in ad spend. Learn what is and is not working from Facebook ads to copy, to funnels into your overall marketing strategy. Implement these tips and strategies inside your business today, and get ready to explode. Grab your coffee and get ready for the Ad Agency Secrets Podcast.
Welcome back to the Ad Agency Secrets Podcast everybody, it’s 2021. Can you believe it? That’s crazy. And I’m on right now, this kick, this planner kick. So I’ve been using one for a little while, but I’m kind of getting over it. And I remember it used to take me a long time to pick the planner of my choice. I would look forever at all the planners and spend hours really trying to figure out the one that I want. And then after I spent $50 or $60 on it, I would like to freak out and be like, I hope it’s worth it. Whereas I’m kind of being weird right now, I think I just bought like four different planners.
And I’ve just, I’m literally trying to find the one that is going to work best with me and I won’t know it. I don’t think until I actually do it, you know, on a daily basis and just start filling it out and seeing which one really jives with me. So I don’t know, maybe I’m alone in that and the only one doing that, but that’s what I’m doing. I have a couple already on my desk. I have a few more on the way, and I’m going to be playing with them. But hopefully, you guys have your planner of choice and you’re moving into 2021 with a plan of action so that you can plan your month. You can plan your week and you go and play in your day ahead of time.
Super important to your success. Okay. Speaking of success, I want to talk about today, simplifying your marketing. So raise your hand if you have at least three offers for your paid. So webinar, downloadable guide, tiny product, high ticket mastermind, how many of you have three offers? Four offers? Five, six, or more?
I know, I know it might sound crazy to have six plus offers, but believe me, hundreds of us fall victim to this. And if you’re shattering right now, because you are just now realizing that you fall in this category, don’t worry. This episode is going to keep all names anonymous and you will not be pinpointed, I promise.
But for those of you with multiple funnels, webinars challenges, free plus shipping offers, you know, freebie PDF, self-liquidating offers. You’re probably frustrated because you’ve put out and created and spent tons of time on all of this amazing content. And you’re wondering why your revenue and most importantly, your profitability is not where you want them.
And maybe it has been, maybe it’s fluctuating, maybe you have never been there. And I get it, right? We work with a multi-six figure, seven-figure. And multi-seven-figure clients at the JW Agency and the number one common trait I see amongst our clients who are really creating a high-profit margin is a simplification.
Honing in on one to two offers, making them work, and then going all-in and scaling to honing in, focusing on one avatar, one problem, one solution. It’s part of the GPS method, the signature process that we use at the agency, that we use when we strategize and map out our own client’s marketing funnel.
Once you have an offer that is converting. And converting consistently, and you’ve reached roughly that $1 million mark in revenue, then I would highly recommend bringing another offer if you want. But I would highly recommend waiting until you get to that point. Now, again, I’m talking free and paid, and meaning maybe you have one paid product you sell. But you are trying to spread your budget amongst various campaigns while simultaneously testing our webinar, a challenge, a case study, a free plus shipping book offer that then, you know, takes them to your one paid product that you’re selling. Right? That sounds exhausting, doesn’t it? I feel like every time I say that to somebody, I mean, we have some glides, I’ve got crazy amounts of funnels. It sounds exhausting. I mean, can you have multiple funnels and offers and be successful? Well, sure. It’s just like saying, “Hey Jeff, why can’t I just send this ad out?” And just say, “Hey, do you want to join my, you know, $5,000 program to a cold audience?” Yeah. It could work, to be a lot harder.
Your conversions are gonna be lower. You have to work really hard at getting that to convert. Right? It’s just, it’s more difficult with, usually way more moving parts when you’ve got multiple funnels. And like I said, we should really be focusing on simplifying. Right?
So I’ll give you an example. We have a client who had done really, really well in her first couple of years of business. Scaled really quickly to multi-millions and has just done really well. She started off simple, really simple. One offer and it was just really straightforward. And it did really, really well. I think we really just had a webinar and then a direct application funnel and a free plus shipping book, that was kind of like her little lead magnet.
It went to the main webinar and we just had some retargeting ads to the application, and that was it. And that’s what we did. And that worked really, really well. And of course we had some audience building and nurture content, that’s huge. And then, you know, kind of which I’m going to go into another episode on shiny object syndrome, shiny object syndrome came into place, right?
Oh, people are doing challenges now and Oh, people are doing these things now. Oh, I forgot this really working. You know what? The webinar has kind of been iffy lately. So I’m gonna try this new thing versus, “Hey, maybe I just need to revamp the webinar and we managed to do these things.” So now we have, I mean, you think we have a list of like 15 different funnels that we’ve probably run into last year, and it’s a lot.
And what we’ve realized and I get it, like you want to test and you want to see what’s working. But what we realize is that it’s not working. It’s pulling her messaging and her audience into a million different directions and not really giving anything a fair shake, right.
Nothing is going to work super, super great out the gate. The whole goal with marketing is to test and tweak and get this one thing to work. And so now we’re doing is we are honing it back in, we’re bringing it back in. And simplifying and things are going so much smoother. Now, I think we’re just focusing on, literally focusing on one sales vehicle, which is a challenge and it’s phenomenal. An event that happens every so often, that’s it with audience building nurture. Oh, and so the free plus shipping book offer, because that’s a great kind of the first-level step for them and that’s it. And that has just done so much better and you can see the difference if you’ve got 15 funnels that you’re trying to manage.
First off the nightmare of all the links and the tracking, and all that, is a nightmare can tell you from an agency standpoint. But even from an internal team standpoint, that’s a lot to manage. And then your profitability is just going to really suffer because you’re trying to put your eggs all over the place and not really, you know, focusing on one thing.
So I’m going to come back to, here’s my question to you: Wouldn’t you rather simplify your marketing and focus on a single offer and funnel? If a single webinar could help you hit your revenue goal, then why not go all in? What happens is we dabble with a webinar. We’ve got a few hundred registrations. It’s not converting how we want it. So we give up, we try something else. You know, maybe a challenge is going to work, or live event. Or maybe I just sell everyone a tiny $27 product with 15 million upsells and I’m going to hit my revenue goal that way.
Here’s the thing. If your webinar isn’t converting, the answer isn’t to abandon it, is to tweak and make it work. Let’s say you ran your webinar, but it converted at half percent to sales, which definitely didn’t allow for it to be profitable. Then you tweak the webinar, that’s what you should be doing. And try to get that half a percent up to 1%, or you warm up your audience more ahead of time so that they’re more primed to buy during the webinar, which will ultimately increase your sales conversion rate.
Right now what we’re seeing work with our clients at the agency, it’s building an audience through very strategic content, which we talk about in the GPS method. Nurturing that audience through very strategic content, having one main sales vehicle, such as a webinar, challenge, case study, VSL, or whatever. Whatever you choose and then retargeting sales ads.
Yes, there are little retargeting campaigns along the way, but that is the bulk of their marketing efforts. A few of our clients do live events like I talked about on top of the setup, of course, they’re set up already converts, which is why they’re able to do these live events on top of it. And they’ll do the live events once a month or every quarter and those do really well since they’re live, but that’s it.
This is how simple it can get and still work very effectively and usually give you a higher return on ad spend because there’s less fluff in your marketing and more meat. Okay? And that’s what everybody wants, that’s what your avatar wants. They want less fluff, more meat. Give me what I need to know. You know, educate me a bit. Tell me how I can get what my goal is, you know, through your content, and boom, let’s go.
So there’s one piece of advice I can give you for 2021 is to simplify. And simplify, I think should be everyone’s word for 2021. I feel like I need to write that down somewhere.
Put on a t-shirt. I mean, if you really think about it, the word simplify sounds so beautiful and calming, and non-resistant and comforting, and easy. Like who wouldn’t want that? So, anyway guys, hopefully, this was helpful. Analyze what you currently have in your arsenal of products and funnels, and really decide on where you want to focus your time and energy because your time and energy is precious. And if you’re trying to just like anything, spread it thin, it’s going to suffer. You’re going to suffer, your marketing efforts are going to suffer and your bottom line is going to suffer. So let’s simplify, hone in on one avatar, one problem, one solution, and let’s kick some butt in 2021.
Thanks guys for listening and I will see you in the next episode. Bye.
Looking to partner with a leading marketing agency to scale your ads and increase profitability. Our team of experts at the JW Agency from copy to design, to media buying to funnels, and to your overall marketing strategy, can help you cut through the noise, make your competition irrelevant and help you impact thousands of lives with your product.
So if you want help navigating your marketing to increase profits, then apply with us today to see if you’re a good fit at gpsmyads.com again, that’s gpsmyads.com.
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